MLB Privacy Policy

You may visit and enjoy many elements of the MLB Properties without disclosing any personal information about yourself. However, if you choose to make use of select, special or enhanced elements of the MLB Properties, you may need to or be asked to disclose certain personal information so those elements may function properly. When you use these select, special or enhanced elements within the MLB Properties (e.g., create a profile, register for a promotion, make a purchase or publish a comment), the personal information we collect may include, but is not limited to:

• Full name,
• Email address,
• Password,
• Street address,
• Telephone number(s),
• Birth date,
• Payment data,
• IP addresses,
• Location data,
• Contacts (as stored in your wireless device),
• Demographic data,
• Device data,
• Usage data,
• Voice recordings,
• Audiovisual recordings,
• Information about your interests and preferences,
• Data specifically requested in relation to an activity or an event (e.g., emergency contact information),
• Data provided by Other Companies if you choose to connect your use of our services through the Other Company’s service,
• Personal information of a child if and only if a parent or guardian provides the child’s personal information, and/or
• Sensitive personal information as defined under relevant applicable statutes and may include the following: racial or ethnic origin, information about your health (such as disability or allergy information).

If we collect your information, in most instances, the applicable page(s) or location(s) within the MLB Property will include statements regarding what information is required and functionality for you to submit required or requested information. We may also obtain certain data, such as demographic data or information about your interest and preferences, from third parties, as set forth in Sections 3 and 7(k) below.

If you submit personal information to us, or to any Other Company acting on our behalf (a "Service Provider"), via the MLB Properties, we may use and disclose your information as set forth in this Privacy Policy, as disclosed when you first submit your information or as otherwise permissible under applicable law. We will not sell, lease, publish, disclose or share your personal information with or to anyone else, except as set forth in this Privacy Policy. We may use and disclose your personal information as described in Section 1 above and:

• To provide you with information you have requested, or with products, services or content you have purchased, used or otherwise engaged with (e.g., a sweepstakes, rewards program, subscription to goods or services, etc.) and to communicate with you (including via postal mail) about the same;
• To communicate with you about the league or MLB Club(s)/MiLB Club(s) applicable to your interactions with the MLB Properties and about products, services, sponsors, partners or affiliates related to a purchase you have made or rules or terms to which you have agreed, to the extent the sending of such communication is permissible under applicable law;
• • With one or more MLB Clubs/MiLB Clubs or other MLB Entities, to the extent you've submitted information or accessed functionality or content that relates specifically to such MLB/MiLB Club(s) or other MLB Entities (e.g., you've asked to receive the email newsletter of an MLB Club or you've made an MiLB Club-specific purchase), so we and they may learn more about fans like you, add your current or updated mailing address to the MLB/MiLB Club’s postal mail list, and provide better services to you;
• To send you periodic surveys to help improve the MLB Properties or your Major League/Minor League Baseball experience;
• In connection with loyalty, membership or rewards programs operated or accessible from the MLB Properties;
• When the personally identifying components of your information are removed, we may use and disclose such anonymized information for internal purposes amongst MLB Entities (e.g., to learn about the age distribution of our users);
• In accordance with any other permission you provide at the time you submit such information to us; and
• To provide your personal information to other MLB Entities where necessary for the purposes set out in this Privacy Policy.

For customers in the EEA, we are required to give you information about the legal basis on which we process your personal information. In some cases, such as where you have purchased a service, the processing of your personal information will be necessary in order to perform a contract with you. In many other cases, the processing will be necessary for the purpose of legitimate interests we are pursuing, namely the facilitation of the purposes for which your personal information is processed as set out above.

For customers in the EEA we are obliged to provide certain information relating to the transfer of your personal information outside the EEA. Where you have purchased a service, it may often be necessary to transfer your personal information in order to perform a contract with you. In addition, we may in some circumstances rely on your express consent. If you submit personal information to us, or to a Service Provider, via the MLB Properties, you will be voluntarily transferring this personal information to the United States, a jurisdiction which does not provide the same framework as the EEA for the protection of personal information. The same will be the case in relation to your personal information which is collected when you use MLB Properties as specified above.

For customers in Japan, we may transfer your personal information to countries whose laws may not provide the same level of data protection as Japan. For these cases, we have established contractual arrangements and security safeguards with recipients of your personal information to ensure an adequate level of data protection at least as required for personal information processing operators under the Act on the Protection of Personal Information of Japan (the “APPI“).

We may use your “Personal Data” as defined under the APPI, for the purposes and joint uses with MLB Entities as described below. MLB is responsible for such sharing.

If you are a resident of California, you have certain rights pursuant to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”), and the Shine the Light law. Except where specifically noted below, both the CCPA and the CPRA are collectively referred to as the CCPA in this Privacy Policy. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Colorado, you have certain rights pursuant to the Colorado Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Connecticut, you have certain rights pursuant to the Connecticut Data Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Delaware, you have certain rights pursuant to the Delaware Personal Data Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Iowa, you have certain rights pursuant to the Iowa Consumer Data Protection Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Montana, you have certain rights pursuant to the Montana Consumer Data Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Nebraska, you have certain rights pursuant to the Nebraska Data Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of New Hampshire, you have certain rights pursuant to the New Hampshire Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of New Jersey, you have certain rights pursuant to the New Jersey Data Protection Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Oregon, you have certain rights pursuant to the Oregon Consumer Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Texas, you have certain rights pursuant to the Texas Data Privacy and Security Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Utah, you have certain rights pursuant to the Utah Consumer Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

If you are a resident of Virginia, you have certain rights pursuant to the Virginia Consumer Data Protection Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please click here or call us at 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

Your privacy rights include (i) the right to know about your personal information that MLB collected, disclosed, sold or shared; (ii) the right to delete your personal information; (iii) the right to correct inaccuracies in your personal information; (iv) the right to opt-out of sale or sharing of your personal information; (v) the right to opt-out of targeted advertising; (vi) the right to data portability; (vii) the right to non-discrimination; and (viii) the right to appeal a refusal to act on your data rights request.

A. Right to Know About Personal Information Collected, Disclosed, Sold or Shared

You have the right to request that MLB disclose the following information to you about our collection and use of your personal information in connection with the MLB Properties over the last 12 months:

• The categories of personal information we collect about you.
• The categories of sources for the personal information we collect about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information for cross-context behavioral advertising.
• The specific pieces of personal information collected about you.
• If we sold or disclosed your personal information for a business purpose, (i) a list of the categories of personal information we have sold in the prior 12 months and (ii) a list of the categories of personal information we have disclosed in the prior 12 months.
• If we have not sold or disclosed your personal information in the preceding 12 months, we will disclose that upon request.

You also have the right to request that MLB disclose the following information to you about our collection and use of your sensitive personal information in connection with the MLB Properties over the last 12 months:

• The categories of sensitive personal information we collect about you.
• The categories of sources for the sensitive personal information we collect about you.

For California residents, our responses to right to know requests will cover the personal information we have collected and maintain about the consumer on or after January 1, 2022, or for a shorter period if an exemption applies or if requested by the consumer.

B. Right to Request Deletion of Personal Information

You also have the right to request that MLB delete any of your personal information that we collected via the MLB Properties and retained. We will not delete your information if we need it to protect the security, integrity or functionality of our operations and systems, to comply with legal obligations, to provide you with a good or service you requested, or for certain other reasons.

C. Right to Request Correction of Personal Information

You have the right to request that MLB correct inaccuracies in your personal information that we collect and maintain about you. If MLB receives a verifiable consumer request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the inaccurate personal information as directed by you. We will not be able to update your information if we need it to protect the security or functionality of our operations, to comply with legal obligations, or for certain other reasons.

D. Process MLB will use to Verify Request to Disclose, Correct, or Delete Personal Information of a California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah or Virginia Resident

A request to disclose, correct or delete your personal information must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information and that you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah or Virginia, as applicable. Your request must describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. We ordinarily process requests within 45 days of its receipt. In some cases, we may extend this period to 90 calendar days. If we require more than 45 days, we will inform you or your authorized agent in writing of the reason we did so and the extension period.

E. Right to Opt-Out of the Sale or Sharing of Personal Information

You have the right to direct us at any time to not sell your personal information or share your personal information for cross-context behavioral advertising. You may submit an opt-out request by clicking here, by clicking on the “Do Not Sell or Share My Personal Information” link on our homepage, or by dialing 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

F. Right to Opt-Out of Targeted Advertising

You have the right to direct us not to process your personal information for targeted advertising. You may submit an opt-out request by clicking here, by clicking on the “Do Not Sell or Share My Personal Information” link on our homepage, or by dialing 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

G. Your Right to Data Portability

You have the right to have a copy of personal information that MLB collected and maintains about you transferred to you or to another authorized party.

H. Your Right to Non-Discrimination for the Exercise of Your Privacy Rights

We will not deny services, charge different prices, offer a different quality of service or otherwise discriminate against you for exercising your California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah or Virginia privacy rights, as applicable. Nothing in this section prohibits MLB from charging you a different price or rate, or from providing a different level or quality of goods or services to you, if that difference is reasonably related to the value provided to you by the use of your data. With your consent, MLB may choose to offer you financial incentives directly related to the value of your personal information for the collection, sale, or deletion of your personal information.

I. Information Regarding Authorized Agents

You may designate an authorized agent to make a request on your behalf. If you choose to do so, MLB may require you to (1) provide the authorized agent written permission to do so and (2) verify your own identity and residency directly. MLB may deny a request from an agent that does not submit proof that they have been authorized by the consumer to act on their behalf.

These are the categories of sensitive consumer personal information that MLB Entities has collected in the last 12 months, the sources from which that information was collected, the business purpose for which the information was collected, and the categories of third parties with whom MLB Entities disclose, sell, or share sensitive personal information.

MLB does not use sensitive personal information to infer characteristics about you for purposes other than those permitted by applicable law, including the CCPA and its regulations. MLB typically limits its use and disclosure of sensitive personal information to the following purposes: (1) to perform services, such as to provide benefits to consumers; (2) to resist deceptive, fraudulent, or illegal actions; (3) to ensure the physical safety of our personnel, customers, visitors, and others; and (4) to provide short-term, transient and non-personalized advertising.

L. California Privacy Rights Report of Metrics

Below reflects the number of requests from individuals related to the California Consumer Privacy Act received and processed by MLB and the MLB/MiLB Clubs during the period of time noted below. These numbers will be updated at least annually (with the date of such update, and prior update, noted below):

M. Shine the Light Law

If you are a resident of California, pursuant to California Civil Code Section 1798.83, you may request information regarding our disclosure of your personal information to a third party for that party's direct marketing purposes. Any such disclosure made to a third party by us would be otherwise in accordance with the terms of this Privacy Policy. To make such a request please click here or write to us at: MLB Advanced Media, L.P., Privacy Administrator, 1271 Avenue of the Americas, New York, New York 10020.

N. Do Not Track Requests

“Do Not Track” signals are options on your browser that inform website operators that you would not like to have your online activity tracked. Currently, there is no industry standard regarding any appropriate action that websites should take when they receive “Do Not Track” signals. As there is no industry standard, please note that we do not alter our Website’s data and information collection and use practices when we receive a “Do Not Track” signal from your browser.

O. Loyalty Program Disclosures

If you are a resident of California, Colorado or Texas and you participate in a loyalty, rewards, premium feature, discount, or club card program established by an MLB Entity for the purpose of providing discounts, rewards, or other value to you in connection with your participation (each, if any, a “Loyalty Program”), we may disclose and/or share your personal information as set forth in this Privacy Policy and/or pursuant to any separate consent you may provide in connection with your participation in the Loyalty Program. You may cease your participation in any Loyalty Program at any time by following the instructions provided in connection with the Loyalty Program or by contacting 866-244-2291 (within the United States) or 1-315-203-6761 (outside the United States).

P. Notice to Illinois Residents

If you are a resident of Illinois and you elect to participate in any program or offering requiring you to provide biometric information to any MLB Entity or its Service Provider(s), MLB will permanently destroy such biometric information, and any information directly derived from such biometric information, when the initial purpose for collecting or obtaining such information has been satisfied or within three (3) years following your last interaction with us, whichever occurs first.

• No Spyware or Adware. We do not install any Spyware or Adware in connection with the MLB Properties, or distribute any commercial message, or authorize any third party to distribute any commercial message, by means of Spyware or Adware. "Spyware" or "Adware" is any software which has been downloaded to or installed on an Internet user's computer or device, without the user's actual consent, and facilitates the distribution of any commercial message to the user. If you feel you may have Spyware from another company installed on your machine, there are various anti-Spyware/Adware software applications available on the Internet to identify if this has occurred.
• Our Security Practices. The account information associated with the MLB Properties is password protected for your privacy and security. You choose your password for the MLB Properties so the strength of that password is determined by you. We recommend that you choose a unique password and not share your password with anyone else. In certain areas, we use industry-standard SSL encryption to protect data transmissions.
• Links. The MLB Properties contain links to other websites and products produced by MLB and to websites and products operated by unrelated Other Companies. In addition, if you click on an advertisement within the MLB Properties, you may be directed to a web page within the MLB Properties or to a third party website or product. We are not responsible for the privacy practices of third party websites or products, and we encourage you to read the privacy policies of every website and product that collects personally identifiable information from you. This Privacy Policy applies only to the MLB Properties, unless you are notified otherwise upon accessing any third party website or product, in which case the terms and conditions set forth in such notification will apply.
• Your Nevada Privacy Rights. If you are a resident of Nevada, in accordance with Nevada Revised Statutes Chapter 603A, you may request that we do not sell certain of your personally identifiable information (your "Covered Information" as defined in NRS Chapter 603A) by sending a request to dataprivacy@mlb.com.
• Special Rules For Children. Because of federal law, we are not permitted to knowingly collect any personal information from a child under the age of thirteen without the consent of that child's parent or guardian. The statements in this Privacy Policy about our collection and use of personal information also apply to our treatment of personal information from children under the age of thirteen. Some elements of the MLB Properties (e.g., shop, ticketing, and auctions) require the submission of a payment card number along with personal information in connection with a purchase; other elements of the MLB Properties (e.g., fantasy baseball) require the submission of personal information to access or use the MLB Properties. Except in certain cases where limited contact information may be collected and not retained, these elements of the MLB Properties are not available to children under the age of thirteen. If a child who we know to be under the age of thirteen and for whom we have not received parental consent attempts to utilize a service on the MLB Properties which is not available to children, he/she will not be able to access it and may receive a message which relays that he/she is not eligible for such feature. For children located in jurisdictions within the EU or EEA, where this Privacy Policy refers to consent, this will require the consent of a parent or legal guardian in relation to any person under the age specified by the law applicable to the location of the child in question.
• Contact Us Regarding Privacy. If you have questions or concerns about this Privacy Policy, you can contact us at:
  MLB Advanced Media, L.P.
  Privacy Administrator
  1271 Avenue of the Americas
  New York, NY 10020
  Phone: (646) 495-4091
  Fax: (212) 485-8111
  Email: dataprivacy@mlb.com
  For residents of Japan: Japandataprivacy@mlb.com
• Notification of Changes. If we make an important change to this Privacy Policy, we will post a notification and link within the MLB Properties so that you may review the updated Privacy Policy.