MLB Privacy Policy

The Privacy Policy has been updated as of March 11, 2025. For details on exercising rights under the California Consumer Privacy Act, as amended by the California Privacy Right Act; the Colorado Privacy Act; the Connecticut Data Privacy Act; the Delaware Personal Data Privacy Act; the Iowa Consumer Data Protection Act; the Montana Consumer Data Privacy Act; the Nebraska Data Privacy Act; the New Hampshire Privacy Act; the New Jersey Data Protection Act; the Oregon Consumer Privacy Act; the Texas Data Privacy and Security Act; the Utah Consumer Privacy Act; or the Virginia Consumer Data Protection Act, click here.

PLEASE READ THIS PRIVACY POLICY (THIS “PRIVACY POLICY”) CAREFULLY BEFORE USING THIS WEBSITE, APPLICATION OR ANY OTHER MLB ADVANCED MEDIA, L.P. PRODUCT OR SERVICE.

MLB Advanced Media, L.P. ("MLB") is the organization that produces and publishes the Official Website of Major League Baseball, which encompasses MLB.com, the Official Websites of the thirty (30) Major League Baseball clubs (collectively "MLB Clubs" and each an "MLB Club"), the Official Website of Minor League Baseball (“MiLB”), which encompasses MiLB.com, the Official Websites of the professional baseball clubs participating in the Professional Development League System pursuant to a Player Development License Agreement (collectively, the MiLB Clubs” and each an “MiLB Club”), and the Official Websites of certain other MLB-related and MiLB-related properties (collectively, this "Website"), downloadable mobile applications (e.g., MLB, Ballpark, MiLB app) available from any other company, entity or person’s (any other company, entity or person referred to in this policy as “Other Company or collectively “Other Companies”) application storefronts ("Application(s)"), mobile games available from Other Companies’ application storefronts (e.g., Beat the Streak, R.B.I. Baseball) ("Mobile Games"), games and other applications available from Other Companies’ social media locations and gaming websites (e.g., MLB Ballpark Empire) ("Social Games" and together with Mobile Games, "Games").

For customers within the European Union and European Economic Area ("EEA"), MLB is the data controller of your personal data, which we also refer to as personal information. To contact us, please see the contact details at the end of this Privacy Policy. This Privacy Policy is applicable to this Website, Applications, Games and all products and services provided and/or distributed (whether via this Website or elsewhere) by MLB which link to this Privacy Policy, all of which will be referred to herein collectively as the "MLB Properties" and individually as an "MLB Property." Where used in this Privacy Policy, "MLB Entities" means MLB, the Office of the Commissioner of Baseball, the MLB Clubs, MLB Professional Development Leagues, LLC (“MLB PDL”), the MiLB Clubs, Major League Baseball Properties, Inc., The MLB Network, LLC, and Tickets.com, LLC. This Privacy Policy describes what information we collect via the MLB Properties, how we may use that information, when and to whom it may be disclosed, and the choices we offer for you to manage the personal information we collect related to your use of the MLB Properties. This Privacy Policy does not apply to the collection of information from you by MLB Clubs and/or MiLB Clubs offline (e.g., when you provide information over the phone or on a paper form). Certain MLB Club and/or MiLB Club offline privacy practices may be available for review within ballparks or at the ballpark information page located on the respective MLB Club and MiLB Club websites. This Privacy Policy does not apply to information about the MLB Entities’ employees, contractors, agents, and job applicants in their capacity as such. The MLB Properties may link to services or properties operated by Other Companies (e.g., the official photo store of Major League Baseball) which are not subject to this Privacy Policy. You should familiarize yourself with the privacy practices of any Other Company whose services or properties you utilize and direct any concerns regarding any such Other Company property to the administrator of the applicable property.

1. Personal Information We Collect

You may visit and enjoy many elements of the MLB Properties without disclosing any personal information about yourself. However, if you choose to make use of select, special or enhanced elements of the MLB Properties, you may need to or be asked to disclose certain personal information so those elements may function properly. When you use these select, special or enhanced elements within the MLB Properties (e.g., create a profile, register for a promotion, make a purchase or publish a comment), the personal information we collect may include, but is not limited to:

  • Full name,
  • Email address,
  • Password,
  • Street address,
  • Telephone number(s),
  • Birth date,
  • Payment data,
  • IP addresses,
  • Location data,
  • Contacts (as stored in your wireless device),
  • Demographic data,
  • Device data,
  • Usage data,
  • Voice recordings,
  • Audiovisual recordings,
  • Information about your interests and preferences,
  • Data specifically requested in relation to an activity or an event (e.g., emergency contact information),
  • Data provided by Other Companies if you choose to connect your use of our services through the Other Company’s service,
  • Personal information of a child if and only if a parent or guardian provides the child’s personal information, and/or
  • Sensitive personal information as defined under relevant applicable statutes and may include the following: racial or ethnic origin, information about your health (such as disability or allergy information).

If we collect your information, in most instances, the applicable page(s) or location(s) within the MLB Property will include statements regarding what information is required and functionality for you to submit required or requested information. We may also obtain certain data, such as demographic data or information about your interest and preferences, from third parties, as set forth in Sections 3 and 7(k) below.

2. How, and for What Purpose, We Use and Disclose Your Personal Information

If you submit personal information to us, or to any Other Company acting on our behalf (a "Service Provider"), via the MLB Properties, we may use and disclose your information as set forth in this Privacy Policy, as disclosed when you first submit your information or as otherwise permissible under applicable law. We will not sell, lease, publish, disclose or share your personal information with or to anyone else, except as set forth in this Privacy Policy. We may use and disclose your personal information as described in Section 1 above and:

  • To provide you with information you have requested, or with products, services or content you have purchased, used or otherwise engaged with (e.g., a sweepstakes, rewards program, subscription to goods or services, etc.) and to communicate with you (including via postal mail) about the same;
  • To communicate with you about the league or MLB Club(s)/MiLB Club(s) applicable to your interactions with the MLB Properties and about products, services, sponsors, partners or affiliates related to a purchase you have made or rules or terms to which you have agreed, to the extent the sending of such communication is permissible under applicable law;
  • • With one or more MLB Clubs/MiLB Clubs or other MLB Entities, to the extent you've submitted information or accessed functionality or content that relates specifically to such MLB/MiLB Club(s) or other MLB Entities (e.g., you've asked to receive the email newsletter of an MLB Club or you've made an MiLB Club-specific purchase), so we and they may learn more about fans like you, add your current or updated mailing address to the MLB/MiLB Club’s postal mail list, and provide better services to you;
  • To send you periodic surveys to help improve the MLB Properties or your Major League/Minor League Baseball experience;
  • In connection with loyalty, membership or rewards programs operated or accessible from the MLB Properties;
  • When the personally identifying components of your information are removed, we may use and disclose such anonymized information for internal purposes amongst MLB Entities (e.g., to learn about the age distribution of our users);
  • In accordance with any other permission you provide at the time you submit such information to us; and
  • To provide your personal information to other MLB Entities where necessary for the purposes set out in this Privacy Policy.

For customers in the EEA, we are required to give you information about the legal basis on which we process your personal information. In some cases, such as where you have purchased a service, the processing of your personal information will be necessary in order to perform a contract with you. In many other cases, the processing will be necessary for the purpose of legitimate interests we are pursuing, namely the facilitation of the purposes for which your personal information is processed as set out above.

3. Other Information Collected

Technical Information. When you use the MLB Properties, we use software tools, including but not limited to cookies (small amounts of data which include a unique string of characters sent to your browser or application from a website’s computers and stored on your computer’s or device’s hard drive), web beacons (technology used to track activity, also known as pixel tags) and similar technologies, to collect a variety of information, for example the IP address of the computer or device used to access an MLB Property, the type of Internet browser or operating system used to access an MLB Property, the date and duration of a Website visit or the IP address used to access the Website. We use such technical information for internal purposes, for example to study and improve the response times of our Website. We may associate such technical information with personal information you provide to us as described in Section 1 above, in which case we will treat such associated information as personal information. Please be advised that associating technical information with personal information may be required for us, and our Service Providers, to recognize you and your communications with us, for example to retain your newsletter preferences or enable your use of a “shopping cart.” Customers within the EEA will be asked for consent prior to the setting of cookies.

Location Data. When you use an MLB Property via a wireless device we may solicit your permission to collect your location data. Some features within our Applications (e.g., live Major League/Minor League Baseball game video or location-based offers) may only function upon confirmation of your location, and therefore such features will not be available if you choose not to provide your location data to us. The specificity of the location data collected may depend on a number of factors, including the device you are using (e.g., laptop, smartphone, tablet) and how you are connected to the Internet (e.g., via cable broadband connection, Wi-Fi). If you enable location services for our Applications, we may collect location data (e.g., zip code) periodically as you use or leave open our Applications. We use such location information for internal purposes and to improve your MLB Property experience, for example to understand where our users are most successfully accessing the MLB Properties. We may associate such location information with personal information you provide to us as described in Section 1 above, in which case we will treat such associated information as personal information. Depending on the platform you use to access our Applications (e.g., Apple’s iOS, Google’s Android) you may be able to control whether location data is collected from within “Settings” or other controls on your wireless device or the Applications.

Our Access to Your Contacts. When you use our Games, we may solicit your permission to access your contacts list (e.g., address book) so you can be matched with individuals from your contacts list who participate in our Games and you can invite your friends to play. We will not store the information in your contacts list except to manage your Game invitations.

Other Companies’ Cookies and Web Beacons; Network Advertisers; Targeted Advertising. We allow and use select Service Providers and/or Other Companies that may act as third parties as defined under applicable data privacy laws, such as those who deliver advertisements, content, or social networking or which provide other services associated with the MLB Properties, to collect data and/or serve ads. We may also make available certain data you have given to us (e.g., IP address) or that we have collected through third parties or publicly available means to third parties engaged in targeting advertisements on the MLB Properties including for use in accordance with such third party's privacy policy. Network advertisers may use information (not including your name, address, email address or telephone number) about your visits to MLB Properties in order to provide advertisements about goods and services of interest to you. This may happen through permission given to such third parties to set cookies, web beacons or similar technologies in certain locations within the MLB Properties, including but not limited to certain of our emails. Third party companies that manage and deliver advertisements to websites and applications such as ours are commonly referred to as "network advertisers." A permitted network advertiser may use cookies, web beacons or similar technologies to collect information about your interaction with the MLB Properties in order to tailor certain advertisements and content delivered within the MLB Properties and on other websites within such network advertiser's ad network. These companies may also use non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity including your activities on or off MLB Properties. Please keep in mind that your web browser may not permit you to block the use of these non-cookie technologies, and those browser settings that block cookies may have no effect on such techniques. You may learn more about network advertising industry practices and opt out of targeted behavioral advertising from many major third party network advertisers and to know your choices about not having this information used by these companies via the information and tools available here and hereat http://www.aboutads.info/choices/ and http://www.networkadvertising.org/choices/. You can also make a request that MLB not sell or share your data and opt out of commercial emails by following the Do Not Sell or Share My Personal Data link here.

To facilitate the activity described above and below, we may use Service Providers to convert your email address into a unique code (hashed email address or telephone number), which is then provided to the advertiser, Other Companies, including Other Companies that may act as third parties as defined under applicable data privacy laws, and/or Service Providers as set forth in this Privacy Policy.

Other Advertising. We disclose certain data to Social Networks (as defined below) such as Twitter, Facebook, LinkedIn and Snapchat to allow us to target existing users and customers with highly relevant advertising campaigns. We will not share your name, address, email address or telephone number for the purposes of such campaigns. Instead, a unique code (hashed email address) is disclosed to the applicable Social Network in order for that identifier to be matched against existing users of the relevant Social Network and to identify potentially relevant audiences for targeted advertising. We use services such as LinkedIn Matched Audiences and Facebook Custom Audiences for these purposes. If you do not wish to receive advertisements in this way, please follow the links in the paragraph above.

In addition to advertisements for our own goods and services, we may also facilitate Other Companies, including Other Companies that may act as third parties as defined under applicable data privacy laws, to advertise their own and/or Other Companies’ goods and services including by targeting those advertisements to those that might be most interested in them. These advertisements may be shown within our Games. This is done using information which does not include your name, address, email address or telephone number and we will not share or sell any of your personal information to third party advertisers other than as set forth in this Privacy Policy. In order to provide advertisements relevant to you, your IP address will be used, as well as your operating system and device type. Information about your particular device will be used to show you advertisements which work properly on that device.

Social Networking. When using the MLB Properties or when using certain Other Companies’ social networking services (e.g., Facebook, Twitter, Google +) (each a “Social Network”), you may have the option to connect your MLB Property information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to disclose, share and/or publish information about your MLB Property activity with that Social Network and its users, and to access certain of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include, but is not limited to, technical information about your MLB Property activity, your MLB Property comments or the videos you watch on MLB Properties. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and an MLB Property, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. We recommend that you familiarize yourself with the Privacy Policy and privacy control options of any Social Network with which you choose to disclose information or connect to an MLB Property.

Device ID. When you use certain MLB Properties, we or our Service Provider may collect your unique Device ID. We may use such information for internal purposes and to provide you a better MLB Property experience, for example to troubleshoot Application problems you may experience or provide you rewards or offers in connection with your Game activity. We may associate Device ID with personal information you provide to us as described in Section 1 above, in which case we will treat such associated information as personal information. You may learn more about our Service Provider for Mobile Games and opt out of any anonymous Device ID collection via the privacy settings available within your mobile device.

AR Data. If you authorize Apple’s TrueDepth Camera in connection with your use of the MLB Properties, we will capture information regarding that use and we may use and disclose such information as set forth in this Privacy Policy, as disclosed when you first authorize use of Apple’s TrueDepth Camera or as otherwise permissible under applicable law. Information from Apple’s TrueDepth camera is used in real time—we do not store this information on our servers or disclose it to Other Companies.

Video and Audiovisual Recordings. While you are present at facilities, games or events operated or controlled by MLB, an MLB Club, an MiLB Club, or an MLB Entity, there may be video recording, including but not limited to for telecast, security, marketing, promotional or other purposes. The terms and conditions applicable to your access to the applicable facility, game or event may include terms regarding the capture and use of video or audiovisual recordings and you should familiarize yourself with those terms. Furthermore, at certain games or events operated by MLB, an MLB Club, an MiLB Club, or any MLB Entity, consent may be separately sought for the capture and use of video or audiovisual content for purposes set forth in that consent. This video or audiovisual content may be utilized by MLB, an MLB Club, an MiLB Club, or an MLB Entity pursuant to this Privacy Policy to produce, exhibit, advertise or otherwise use your image, voice or likeness in any and all media now or existing in future as part of the MLB Entities’ commercial, advertising and marketing activities. It may also be used to provide security services, to train personnel regarding security practices and in connection with legal action or regulatory investigation. You may also elect to provide us with Submitted Content (as defined in the Terms of Use), and consent to their use for marketing, promotional or other purposes, and otherwise pursuant to this Privacy Policy, on certain applicable MLB Properties and/or via applicable Social Networks.

Biometric Information. If you elect to participate in certain programs offered by the MLB Entities (e.g., Go Ahead Entry), the MLB Entities and/or their Service Provider(s) may perform a scan or collect imagery of your physical characteristics to create a unique identifier associated with you based on biometric identifiers. The terms and conditions applicable to such programs (e.g., Go Ahead Entry) may include terms regarding the capture and use of this biometric information, and you should familiarize yourself with those terms if you elect to utilize and engage with any such programs.

4. Other Circumstances When Your Data May Be Disclosed

5. Transferring Your Personal Information Across Borders

6. Managing Your Personal Information

7. Your California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah and Virginia Privacy Rights; Notice to Illinois Residents

8. Other Information; Contact Us

Major League Baseball

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